Camp Blogaway

The 5 Things Bloggers Want Most

September 16, 2009 · 2 Comments

By Patti Londre, blogger at Worth The Whisk

Here are five top things food bloggers have told me they want most from their blogging efforts:

1. To grow traffic to their blogs. Aside from validation for delivering valuable and worthy content, visitor traffic produces real payoffs: money, visibility, deals, success. Many blog platforms provide statistical information that is quite insightful. And bloggers admit to often obsessing about their traffic to the point that their stats drive them crazy. Growing traffic is a complicated challenge, and that’s why networking with other bloggers really helps shed light on this topic.

2. To be treated as bona fide media. Bloggers influence consumers just like magazines, TV, newspapers, radio. And many feel strongly that their influence ranks up there for such considerations as trade show press badges, junkets, swag, backstage passes and more. Getting to that level of respect is a strong desire and a blog’s traffic is key to opening that door — sometimes, but not always. Personal contacts often can override the roadblock of lackluster stats.

3. To make decent money. Not every blog has ads, but lots of bloggers earn income via subsequent cookbook deals, speaking engagements, spokesperson work, freelance copywriting, teaching assignments and other prized gigs. Little ads don’t pay many bills. Decent money is a valid goal, and dovetailing efforts to build income from a variety of sources is a lucrative approach.

4. To be recognized as a brand. In this growing pool, each really wants to establish themselves as unique for their content, talent, style, outlook. Standing apart matters to many bloggers. How to do that is a constant struggle in this highly competitive field, yet making a name for yourself is the most effective method to step away from the herd.

5. To be wooed by money gatekeepers. Joining the elite circle of marketing insiders is a major springboard to the big leagues. PR agencies, advertising agencies, research firms, publishing houses, corporate marketing departments are the People With Money to Spend. For bloggers, making their acquaintance can be the Holy Grail. It’s not easy, but it’s doable.

Helping bloggers achieve their goals is the mission of Camp Blogaway. In addition to educational sessions, the on-site camaraderie and networking opportunities at Camp are invaluable. Successful bloggers will tell you, attending a blogging conference makes a big impact on your blog’s future. Join us May 14-16 in the beautiful Southern California mountains.

→ 2 CommentsCategories: Skills for Bloggers

Five Effective Opportunities to Promote Your Blog or Sponsor at Camp

September 8, 2009 · 1 Comment

Blogging conference, here you come! Is this your first? An old pro? Not everyone is a natural self-promoter, yet putting a little effort into your visibility can greatly enhance your attendance value.

Many of our campers have succeeded in landing a business to “sponsor” their attendance – GREAT!  At Camp Blogaway, we work hard to ensure attendees meet and mingle, but YES — bloggers are encouraged to “think marketing,” too.  Here are five ways* to maximize your visibility, or that of your sponsor at Camp – they’re easy and cheap!

  1. Bring business cards. Blog name/logo, URL, your name, email, twitter, Facebook. No need for phone or address.
  2. Make use of the Networking Table for flyers, business cards — especially if you have been “sponsored” to attend. Consider standing out on that table. How about a Signature Recipe? A postcard from Camp? Invitation for a fun contest? Luggage tags?  Whatever you do should be easy to carry home and good enough for someone to not toss in the trash. 
  3. Give away a nibble. How about a candy with your card attached? An imprinted lollypop, or other cute snack. Two things are important here – first, that your goodie doesn’t appear to give an impression you are a “sponsor of Camp,” and second, proper packaging. Don’t be the one whose goodie leaked or melted in suitcases.
  4. Wear your logo. This is easy. Just buy a packet of Ink Jet T-Shirt transfers and iron yourself up a logo shirt or apron. FUN. 
  5. Follow-up. Attendees will receive contact info for all our bloggers, sponsors, speakers, staff.  Making a real effort to reconnect once home is a valuable way to help you make things happen for your blog.

*Note – While here, we request attendees respect Camp Blogaway’s wonderful sponsors by ONLY promoting your blogs or personal sponsors via the methods, above.  Registered campers receive additional info on this topic in their Registration Packet.  Any questions, just email Fearless Leader patti@londre.com and she’ll give you a hand.

Many thanks to attendees TastestoppingEarthbound Chronicles and Stockpiling Moms, for their input on these opportunities.

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Spa

August 27, 2009 · Comments Off

Did we mention there will be Hour Massages available at camp? There’s really nothing like treating yourself to a soothing full body massage on a weekend retreat. We bring in our best certified massage therapists and transform one of our cabins into a tranquil Mountain Spa. Pre-order via the registration process. $60 fee.

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Sponsors

August 26, 2009 · Comments Off

WiltonLogo8For 80 years, Wilton has been the industry leader in cake decorating, quality bakeware and food crafting. At camp, you will learn more about making celebrations special with Wilton cakes, cookies, cupcakes and candy. www.Wilton.com

 

Zespri KiwifruitZESPRI International is the world’s largest marketer of GREEN and GOLD Kiwifruit and ZESPRI is the brand for all kiwifruit grown in New Zealand. ZESPRI’s 2700 growers have perfected the way they grow, cultivate, store and ship their kiwifruit to guarantee consistently delicious tart-sweet GREEN and tropical-sweet GOLD Kiwifruit from May through October.  www.ZespriKiwi.com

HalfHourMeals.com provides food bloggers with a recipe for success. Our online cookbook is an engaging space where you can showcase your favorite recipes. The community discussion forum is the place to network with like-minded bloggers and food lovers. A listing in our blog directory is a simple way to get an inbound link and drive more traffic to your site. So, whether you’re looking for new recipes, new connections or new levels of success, HalfHourMeals.com is the place for you. Lindsay Olives

Lindsay Olives provides a full line of olives, ranging from the delicious, savory California black and green ripe olives to more exotic imported varieties, like stuffed Spanish Queens and Greek Kalamatas. For wonderful recipes and serving suggestions, please visit www.lindsayolives.com.

National Onion AssociationThe National Onion Association (NOA) is the official organization representing growers, shippers, brokers, and commercial representatives of the U.S. onion industry.  Since 1984, the NOA has dedicated their themselves to educating consumers about onions and their many uses. We’re excited to be part of camp and look forward to sharing layers of information, flavor, and fun with other foodies. www.onions-usa.org

Sur La TableThe first Sur La Table store opened in Seattle’s Pike Place Market in 1972 selling hard-to-find kitchenware imported from France. Since then the company has expanded to more than 75 stores nationwide, a direct-mail business distributing millions of catalogs each year, an e-commerce site, a gift registry, and a cooking class program. Sur La Table continues to carry many of the same products from France that it carried when it opened, but now offers tools from around the world to prepare any cuisine. Sur La Table remains committed to its roots by continuing to provide exceptional customer service and a broad assortment of premium-quality products. Sur La Table headquarters are located in Seattle, Washington. www.surlatable.com 

Mad Housewife WinesMad Housewife Wines. Above all else, wine should be fun, relaxing, and something you can afford to look forward to at the end of each and every day. This is your time. Time to enjoy a moment to yourself. A moment without the madness.   www.MadHouseCellars.com

 

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Prop Swap

August 26, 2009 · Leave a Comment

Prop SwapCamp attendees, what’s it all about?  It’s easy, and totally anonymous.  You don’t even have to participate if you don’t want to.

Look through your dishes, napkins, serving pieces – is there something that’s ready to retire? Bring it to camp. When you check in, hand it over for a ticket (bring two, get two tickets). Sunday morning closing ceremony, we call up the tickets and you grab a new prop. Woo hoo! A new prop for your collection, along with a great memento of your Bootcamp experience.

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