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2015 Session Descriptions

 

The very best of what’s out there will be at Camp Blogaway May 1 – 3, 2015.  NO TRACKS means every camper has the opportunity to hear every speaker!  And there’s more upcoming…

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Walking The Tightrope – Q&A with Phil Lempert by Sara O’Donnell of Average Betty >> Phil Lempert is coming to Camp! You’ve seen his Today Show Food Trends segments for 20+ years. You’ve watched his Hits and Misses product reviews on Supermarket Guru. An autonomous journalist, Lempert also has countless compensated brand gigs under his belt. Blogger Sara will unearth how he manages it all during an up-close-and-personal Camp Q&A.  He’ll reveal his methods for managing the delicate balance – and surviving backfires — without compromise. We’ll hear how to ethically impact consumer decisions if you’re being paid.  And… Lempert will give you the other side of the story on early blogger brouhaha as a paid spokesperson.

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Spokesperson Blunders (aka How NOT To Get Invited Back On The Show) >> Carolyn O’Neil, RD, MS – Being on TV, brand videos and corporate YouTube channels are on many bloggers’ bucket lists. The first gig is a feather in your cap, for sure, but being invited BACK reveals the truth – are you ready for prime time? With three James Beard Foundation Awards on her desk, Carolyn knows a thing or two about the topic. A 20+ year CNN food and travel correspondent, cookbook author, brand ambassador, print journalist, web talent, Nutrition Advisor for Best Food Facts.org and more, Carolyn will deliver insights on how media guests get crossed off the “invite back” list after their performance. BONUS!  Your checklist for EVERY show visit.  Tough love time, Divas.  (PS — Ask Alton Brown why he continued to invite Carolyn back to be the Lady of the Refrigerator on Food Network’s Good Eats!)

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Visualize Your Food Career (… and the Money, Honey)Denise Vivaldo >> One of our favorite alumni presenters, Denise Vivaldo gets asked every camp how to build a successful career, run a business and make REAL money. This camp, she’s at the podium to tell all – from chef’s school through an early catering career to the launch of Food Fanatics, and now the Denise Vivaldo Group, she has hundreds of valuable lessons, favorite tips and personal stories to share. Denise runs one of the country’s top food styling agencies with a talented staff. She travels the globe conducting workshops. She’s written EIGHT books (and ghost written dozens more). A force of nature, Denise’s presentations are always lively, educational, insightful, shocking (those stories are TRUE!) and entertaining as heck.

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Get Your Google+ On >> Dr. Jean Layton of Gluten Free Doctor & Sabrina Modelle, The Tomato Tart–  Plenty of water has gone under the Google+ bridge since its launch. This powerful marketing platform has become… what, exactly?  Some folks sing its praises when it comes to building traffic; others get a headache just talking about it.  Doctor Jean and Sabrina are two of our favorite alumni campers and they ROCK Google+. Who better to bring us up-to-speed than blogger peers?  The dynamic duo will discuss how it is used now, what are best practices and best features for food bloggers to ramp up their visibility, plus tips, tricks and a whole lot more.

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Natural Lighting Photography Workshop and Photo Contest Sponsored by Potandon >> Food photographer and teacher, Christina Peters of MDR Photography Classes will conduct a hands-on natural lighting session to take advantage of Mother Nature’s opportunity – the clearest mountain air and some massive lodge windows. Master your camera settings, gain insights into directional light and “bouncing,” plus other rules of thumb to capture your best shots in natural light.  And the contest?  Shoot Potandon’s fresh, natural POTATOES at camp. You’ll have one week once home to choose your favorite shot, give it any tweaks you choose, and submit to Christina. She’ll select 10 semi-finalists and Potandon will select the winner.  (Prize info and all details will be included in your Registered Camper packet).

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Pin Your Way to Success with a Data-Driven Pinterest Strategy — Maura Wall Hernandez of mom.me and  The Other Side of The Tortilla >>  Don’t think for a sec that it’s just luck and a stunning photo that can launch a tsunami of hits to a post. It’s STRATEGY, based on know-how. On the surface, Pinterest looks pretty much the same. But Pinterest Pros will tell you… back-end; it’s an ever-evolving monster. Alumni camper, Maura blew us out of the water at last camp’s breakout session on Pinterest. Her insights, experiences and generous advice (from her Day Job in this biz, campers!) make her our go-to pinning expert. Guaranteed, you’ll never post the same way again after Maura’s session.

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With time to appreciate your serene surroundings at Camp. Take a Refreshing Hike, chat with newfound friends by the Roaring Fireplace, soak up some California rays on a Quiet Deck, stay up late with peers in our Mountain Lodgestargaze while soaking in the Bubbly Hot Jacuzzisocialize during Wine Tasting, and more.