2015 Session Descriptions

 

The very best of what’s out there will be at Camp Blogaway May 1 – 3, 2015.  NO TRACKS means every camper has the opportunity to hear every speaker!  

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JUST ADDED — When Blogging Gets Personal: The Benefits and Pitfallsmoderated by Dana Levin Shrager (day job psychologist) of Foodie Goes Healthy, with Louise Mellor of Geez Louise and Lana Watkins of Bibberche >> By now, many campers have been blogging for a few years. Your authentic voice has arrived, you’re clicking along, building a loyal following…  What happens to that rhythm when life “throws you under the bus?”  Divorce, disease, death, despair – pretty rough personal stuff can suddenly make that post on Aunt Sally’s Best Guacamole Ever feel downright banal (no matter how delicious).  Can blogging our hearts out soften the blow? Do followers rally, or jump ship?  Is the anonymity of a worldwide audience a comfort, or alienating?  Does this thing called a blog have a greater value than our first intention – can it be a lifeline?  Hear fellow food bloggers Louise, Lana and Dana open the emotional and very private (yet strangely public!) experiences of blogging through personal crises.

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Walking The Tightrope – Q&A with Phil Lempert by Sara O’Donnell of Average Betty >> Phil Lempert is coming to Camp! You’ve seen his Today Show Food Trends segments for 20+ years. You’ve watched his Hits and Misses product reviews on Supermarket Guru. An autonomous journalist, Lempert also has countless compensated brand gigs under his belt. Blogger Sara will unearth how he manages it all during an up-close-and-personal Camp Q&A.  He’ll reveal his methods for managing the delicate balance – and surviving backfires — without compromise. We’ll hear how to ethically impact consumer decisions if you’re being paid.  And… Lempert will give you the other side of the story on early blogger brouhaha as a paid spokesperson.

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Visualize Your Food Career (… and the Money, Honey)Denise Vivaldo >> One of our favorite alumni presenters, Denise Vivaldo gets asked every camp how to build a successful career, run a business and make REAL money. This camp, she’s at the podium to tell all – from chef’s school through an early catering career to the launch of Food Fanatics, and now the Denise Vivaldo Group, she has hundreds of valuable lessons, favorite tips and personal stories to share. Denise runs one of the country’s top food styling agencies with a talented staff. She travels the globe conducting workshops. She’s written EIGHT books (and ghost written dozens more). A force of nature, Denise’s presentations are always lively, educational, insightful, shocking (those stories are TRUE!) and entertaining as heck.

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Get Your Google+ On >> Dr. Jean Layton of Gluten Free Doctor & Sabrina Modelle, The Tomato Tart–  Plenty of water has gone under the Google+ bridge since its launch. This powerful marketing platform has become… what, exactly?  Some folks sing its praises when it comes to building traffic; others get a headache just talking about it.  Doctor Jean and Sabrina are two of our favorite alumni campers and they ROCK Google+. Who better to bring us up-to-speed than blogger peers?  The dynamic duo will discuss how it is used now, what are best practices and best features for food bloggers to ramp up their visibility, plus tips, tricks and a whole lot more.

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Natural Lighting Photography Workshop and Photo Contest Sponsored by Potandon >> Food photographer and teacher, Christina Peters of MDR Photography Classes will conduct a hands-on natural lighting session to take advantage of Mother Nature’s opportunity – the clearest mountain air and some massive lodge windows. Master your camera settings, gain insights into directional light and “bouncing,” plus other rules of thumb to capture your best shots in natural light.  And the contest?  Shoot Potandon’s fresh, natural POTATOES at camp. You’ll have one week once home to choose your favorite shot, give it any tweaks you choose, and submit to Christina. She’ll select 10 semi-finalists and Potandon will select the winner.  (Prize info and all details will be included in your Registered Camper packet).

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Pin Your Way to Success with a Data-Driven Pinterest Strategy — Maura Wall Hernandez of mom.me and  The Other Side of The Tortilla >>  Don’t think for a sec that it’s just luck and a stunning photo that can launch a tsunami of hits to a post. It’s STRATEGY, based on know-how. On the surface, Pinterest looks pretty much the same. But Pinterest Pros will tell you… back-end; it’s an ever-evolving monster. Alumni camper, Maura blew us out of the water at last camp’s breakout session on Pinterest. Her insights, experiences and generous advice (from her Day Job in this biz, campers!) make her our go-to pinning expert. Guaranteed, you’ll never post the same way again after Maura’s session.

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Spokesperson Blunders (aka How NOT To Get Invited Back On The Show) – “My Lazy Sunday Morning or How I Slept Through My Alarm And Got Banned from Fox & Friends for Life” >> Dalyn A. Miller– Congratulations! You’ve been invited to be a guest on a national talk show. But don’t raise those champagne flutes just yet; how you handle your first appearance will determine whether or not you’re invited back or even worse, blacklisted for life. Here’s Dalyn Miller of Dalyn Miller PR to guide you.  With nearly 20 years in public relations and guest bookings on everything from Oprah to Today to Good Morning America, Fox & Friends, 20/20, and even the 700 Club, he’s ready to share both horror stories (guests who’ve been blacklisted) and stories of celebration ( guests who are invited back again and again) and how to become a producer-approved trusted expert in your field.

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With time to appreciate your serene surroundings at Camp. Take a Refreshing Hike, chat with newfound friends by the Roaring Fireplace, soak up some California rays on a Quiet Deck, stay up late with peers in our Mountain Lodgestargaze while soaking in the Bubbly Hot Jacuzzisocialize during Wine Tasting, and more.