Our mission is to deliver impactful education by the best instructors who are experts in their fields. We continue to update, so check back often…
MODERATOR PATTI LONDRE — Benefits to Running Your Blog Like A Business and How to Work with PR Folks. Nationally recognized food PR expert, passionate recipe blogger for Worth The Whisk, graduate home economist, President of The Londre Company PR and owner of the “sister camp” to our event, Camp GetAway for Mothers & Others.
DENISE VIVALDO — Food Styling Tips & Tricks for Bloggers. Co-author of The Comprehensive Food Styling Handbook, owner of renowned Food Fanatics styling studio, co-author of numerous culinary how-to books, seasoned 20+ years food pro, UCLA Culinary Program professor, graduate Chef de Cuisine from California Culinary Academy in San Francisco, catered more than 10,000 parties, cooked for such guests as Prince Charles, Bette Midler, Suzanne Somers, Cher, Aaron Spelling, Sly Stallone, Arnold Schwarzenegger, Maria Shriver, began culinary training at the Ritz Escoffier and La Varenne in Paris, and personal friend to Julia Child.
DANNY JAUREGUI – How My Single Post Drew Over 20,000 Hits In One Day & Other Optimization Insights. Much-admired LA-based food blogger of Over The Hill and On A Roll recognized by Saveur Magazine, Random House’s Knopf Double Day, and Lifehacker.org. Phenomenal Food Bloggers Unite – One Stop Resource for Food Bloggers garners high praise for valuable tips for tech, food photo, and writing. Dishes up significant insiders’ know-how via chock-full e-newsletter, considered one of the top in our field. Assistant Professor of Digital Media and Drawing at Whittier College.
BARBARA GIBBS OSTMANN — Recipe Writing Essentials, Copyright & Attribution. Award-winning journalist, expert on recipe writing style, co-author of The Recipe Writer’s Handbook and the Food Writers’ Favorites cookbook series with 5 million+ books in print, speaker and writing coach, former food writer for New York Times Regional Newspaper Group, food editor of St. Louis Post-Dispatch.
ART RAMIREZ — Demystifying Your Camera, Steps to Shooting Stunning Photos & Photoshop Fixes. Highly regarded Photography Instructor and Photoshop Expert, 30+ years experience, news photographer, chief photographer/photo editor for Scripps-Howard newspapers, specialist in custom image printing for the entertainment industry, Photography and Photoshop Instructor for So. Cal’s premier camera equipment chain, Samy’s Camera.
CASEY BENEDICT — Food Porn at its Best and Worst. Showcase of the wonderful world of food porn, featuring Tastestopping’s vast collection of bloggers’ submissions. During our Welcoming Reception, feast your eyes on the hard work of your peers, and pick up some “lightbulb moments” to ponder in YOUR food photography. Tastestopping
TOPICS WE PLAN TO COVER
Your blog is YOUR voice, your style, your ideas. We’re not telling you how to run it. But we can help you make it your best with valuable techniques, tips and even a few tricks. Our mantra? Learn, baby, learn.
- Benefits of Running Your Blog as a Business - is it a hobby? A creative outlet? An income-generator? In all cases, it’s also a “business” when you focus on setting it up that way. Why? Benefits! We’ll cover what, how and more.
- How & Why Bloggers Work with PR Folks – food corporations have Public Relations peeps. And PR folks really want to work with you. It’s not a bad thing, but there are good and bad ways to go about it. Learn about the world of food PR and where your blog can fit.
- Essential Recipe Writing Guidelines– there really ARE standards for writing sound, workable recipes (zzzzz in Home Ec class may be coming back to haunt you). Learn techniques here.
- Attributions & Copyright - do you use recipes from magazines, cookbooks, TV shows, websites, other bloggers? Do others use your content? Do’s and Don’ts to get it right.
- Photography Techniques & Hands-On Camera Workshop – first, we’ll demystify camera settings. Then lighting, depth of field, props. Then, practice what you’ve learned.
- Photoshop Magic – maximize your understanding of Photoshop and how programs like it can work magic on your food photos.
- Food Styling Tips & Tricks – pro food stylists have lots of tools and gizmos to make their commercial foods picture-perfect, but we bloggers EAT our subject matter once shot. The same tricks rarely apply! What techniques will make your dinner sit up and behave for the camera? Tips, tricks, secrets revealed.
- Technical Tribulations – every day, new ways to goose your SEO come along. Bloggers, you can ramp up your traffic.
- Monetizing Mania – our roundtable format will generate insights into how blogs make money. If it’s on your radar, we’ll get to the bottom line with conversations amongst fellow bloggers.
Additional Activities – What’s “camp” without a chance to blow off some steam? We have fun ways to meet peers, network, exchange, drain your brain. Return home refreshed, rejuvenated, connected and even antsy to get back to that computer. Start days with a refreshing Sunrise Hike, score a treasure with our Prop Swap, get burning questions answered during Quickfire Q&A, publish your Group Photo in future blog posts, and more.
