The 5 Things Bloggers Want Most

Bloggers tell us THIS is what they want most:

1. To grow traffic to their blogs. Aside from validation for delivering valuable and worthy content, visitor traffic produces real payoffs: money, visibility, deals, success. Many blog platforms provide statistical information that is quite insightful. And bloggers admit to often obsessing about their traffic to the point that their stats drive them crazy. Growing traffic is a complicated challenge, and that’s why networking with other bloggers really helps shed light on this topic.

2. To be treated as bona fide media. Bloggers influence consumers just like magazines, TV, newspapers, radio. And many feel strongly that their influence ranks up there for such considerations as trade show press badges, junkets, swag, backstage passes and more. Getting to that level of respect is a strong desire and a blog’s traffic is key to opening that door — sometimes, but not always. Personal contacts often can override the roadblock of lackluster stats.

3. To make decent money. Not every blog has ads, but lots of bloggers earn income via subsequent cookbook deals, speaking engagements, spokesperson work, freelance copywriting, teaching assignments and other prized gigs. Little ads don’t pay many bills. Decent money is a valid goal, and dovetailing efforts to build income from a variety of sources is a lucrative approach.

4. To be recognized as a brand. In this growing pool, each really wants to establish themselves as unique for their content, talent, style, outlook. Standing apart matters to many bloggers. How to do that is a constant struggle in this highly competitive field, yet making a name for yourself is the most effective method to step away from the herd.

5. To be wooed by money gatekeepers. Joining the elite circle of marketing insiders is a major springboard to the big leagues. PR agencies, advertising agencies, research firms, publishing houses, corporate marketing departments are the People With Money to Spend. For bloggers, making their acquaintance can be the Holy Grail. It’s not easy, but it’s doable.

Helping bloggers achieve their goals is the mission of Camp Blogaway. In addition to educational sessions, the on-site camaraderie and networking opportunities at Camp are invaluable. Successful bloggers will tell you, attending a blogging conference makes a big impact on your blog’s future. Join us April 29 – May 1, 2011 in the beautiful Southern California mountains.

Bloggers are rarely far from their cameras.

{ 6 comments… read them below or add one }

Cristina at TeenieCakes February 16, 2010 at 12:17 am

Thank you for a great post! Looking forward to Camp Blog Away!


Luna February 17, 2010 at 4:19 am

Thanks for a nail on the head post! Keep em coming!


Diane {} December 8, 2010 at 5:21 pm

Great post!


Julie (A Case of the Runs) January 13, 2011 at 5:07 pm

I liked this post! I am not sure I want my blog to be all those things, but they have crossed my mind at one time or another…


Elena January 13, 2011 at 5:52 pm

I would love to go to the Camp Blogaway and cannot wait to see if I won a giveaway from Healthy Living Blogs, because my reaction to every one of the items list is YES, YES and YES!


Beatrix @ Beaglebea January 14, 2011 at 4:32 am

Thanks so much for this post.. I am a new blogger and this has definately hit home, especially increased traffic. I just hope to share my love for food with other like-minded folks and with people interested in trying new things. Come check out my new blog… and feel free to give me some input.


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