Bloggers tell us THIS is what they want most:
1. To grow traffic to their blogs. Aside from validation for delivering valuable and worthy content, visitor traffic produces real payoffs: money, visibility, deals, success. Many blog platforms provide statistical information that is quite insightful. And bloggers admit to often obsessing about their traffic to the point that their stats drive them crazy. Growing traffic is a complicated challenge, and that’s why networking with other bloggers really helps shed light on this topic.
2. To be treated as bona fide media. Bloggers influence consumers just like magazines, TV, newspapers, radio. And many feel strongly that their influence ranks up there for such considerations as trade show press badges, junkets, swag, backstage passes and more. Getting to that level of respect is a strong desire and a blog’s traffic is key to opening that door — sometimes, but not always. Personal contacts often can override the roadblock of lackluster stats.
3. To make decent money. Not every blog has ads, but lots of bloggers earn income via subsequent cookbook deals, speaking engagements, spokesperson work, freelance copywriting, teaching assignments and other prized gigs. Little ads don’t pay many bills. Decent money is a valid goal, and dovetailing efforts to build income from a variety of sources is a lucrative approach.
4. To be recognized as a brand. In this growing pool, each really wants to establish themselves as unique for their content, talent, style, outlook. Standing apart matters to many bloggers. How to do that is a constant struggle in this highly competitive field, yet making a name for yourself is the most effective method to step away from the herd.
5. To be wooed by money gatekeepers. Joining the elite circle of marketing insiders is a major springboard to the big leagues. PR agencies, advertising agencies, research firms, publishing houses, corporate marketing departments are the People With Money to Spend. For bloggers, making their acquaintance can be the Holy Grail. It’s not easy, but it’s doable.
Helping bloggers achieve their goals is the mission of Camp Blogaway. In addition to educational sessions, the on-site camaraderie and networking opportunities at Camp are invaluable. Successful bloggers will tell you, attending a blogging conference makes a big impact on your blog’s future. Join us April 29 – May 1, 2011 in the beautiful Southern California mountains.